McDonald's brings back the Shamrock Shake, a classic treat introduced in 1970, known for its minty flavor and St. Patrick’s Day tradition.
McDonald’s strategy involves leveraging nostalgia not only with the Shamrock Shake but also by reinventing iconic characters and meals.
Adult Happy Meals have gained popularity, offering a twist on classic kids' meals, reflecting the company's innovative approach.
Collaborations with entertainers and designers, like the Kerwin Frost "McNugget Buddy" collection, add a modern touch to McDonald's offerings.
Partnerships with Cactus Plant Flea Market led to toys featuring iconic McDonald’s characters, contributing to the popular Grimace Shake.
While nostalgia is a key element, McDonald's equally emphasizes digital innovation, encouraging customers to embrace its app for exclusive deals