TikTok, traditionally known for short-form content, is testing a new feature allowing users to upload videos up to 30 minutes in length.
Android beta users in the UK have also noted the testing of this extended video duration feature on TikTok.
Over time, TikTok has increased its maximum time limit for posts, from 15 seconds to 60 seconds, 3 minutes, 5 minutes, and up to 10 minutes in 2022.
In October of the previous year, TikTok began experimenting with 15-minute video uploads, further diversifying content options on the platform.
YouTube, a Google-owned platform, has already introduced short-form videos called Shorts, averaging over 70 billion daily views
The introduction of longer videos on TikTok opens up more platforms for content sharing, reducing restrictions for creators.