How social media shapes electronics choices of millennial

Influencers on social media platforms have gained significant followings and wield considerable influence.

Research by McKinsey & Company in India reveals that 80% of consumers are inclined to explore a new brand when a prominent influencer endorses it. 

Millennials seek product suggestions from influencers who provide authentic reviews and real-life usage experiences.

Visual-centric platforms like Instagram and YouTube influence millennials' preferences.

Influencers compare electronic devices on social media, highlighting strengths and weaknesses.

Influencers provide step-by-step tutorials and how-to guides for effective use of electronics.

Millennials are increasingly willing to switch brands based on recommendations and experiences encountered on social media.

Brands that align with influencer values and image gain favor with millennials.

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